Want to understand what the latest demographic of young adults prioritises in terms of their consumerism, today that countless ways of our daily life are based on the online world?
One marketplace that has notably been impacted by millennials and technology statistics is that of entertainment. As many media varieties are gradually leaving their standard platforms, such as tv channels and radios, and moving on to online solutions, things like the format of content and advertising need to follow up. The consumption statistics, incentive of the likes of Vodafone’s Canadian shareholder, show how young adult do not consider appliances like a tv as a necessity, alternatively preferring the versatility of a laptop or smartphone screen: the millennial entertainment trends show content consumption occurring on smaller screens, as countless watch their favourite show on their phone during their journey to work.
Perhaps one of the most tremendous changes in the last decade concerning the retail industry, and in most of its subfields, is the huge advancement of online platforms. As recent research studies show that the most downloaded apps on smart phones are the biggest internet-based shops, the millennial consumer trends indicate that marketplaces are not necessarily a primarily tangible institution today. Needless to say, an marketplace that is thriving because of this is that of network companies, as displayed by investments by important figures like Telecom Italia’s US shareholder. In the age where limitless data and next-day delivery are not only a perk, but something that is expected, businesses truly want to appeal to this demographic to stay relevant.
With a generation of millennials growing up with technology, it is anticipated that fields such as marketing and advertising need to adapt to the latest digital platforms if they want to be appealing to their growing target audiences and still be significant in the contemporary market. Even those referred to as generation Z are today coming of age and getting in the world of higher education or the employment market, so a big proportion of the primary consumers will soon be digital babies. Content is therefore becoming more interactive, briefer: gone are the days where one would spend ten minutes in front of the television watching adverts waiting for their film to start again: if an ad is not eye-catching in its first few seconds, it will be skipped.
Contemplating how most communications today, from work to relatives to everyday enquiries, are based online, the very high millennials smartphone ownership stats do not come as a surprise. With the relevance of social media being not just a distraction, but for many a way to plan their life, setting up events and staying in touch with the essential groups of people in their lives, some companies such as those included in Wind Telecom’s parent company are even providing social media-specific allowances in their data packages, just so that their use is not limited.